Welcome to ECTOUR

Emfuleni Corridor Tourism Association (ECTOUR) is a non-profit company established in 1999 as an umbrella body of tourism associations from various tourism nodes across the Eastern Cape.  This organisation serves as a cooperative alliance of these private sector marketing associations with a common vision for the sustainable development and promotion of the Eastern Cape in compliance with the Emfuleni Resorts bid commitment to the Eastern Cape Gambling & Betting Board.

ECTOUR’s primary objectives are :

• Effectively and aggressively marketing the Eastern Cape as a tourist destination by utilising the services and products provided by the members Private Sector Marketing Associations.
• Cooperating with any other bodies or organisation to optimise the full tourism potential of the Eastern Cape
• Coordinating a cost-effective programme of cooperative marketing actions, including consumer and travel trade shows to promote these tourism associations, according to the recognised routes established by the provincial tourism authority, to selected target markets.

ECTOUR’s Vision is to be the recognised, respected and effective, cooperative voice for private sector tourism to market and develop the Eastern Cape as a viable and sustainable world class destination.

ECTOUR’s Mission is to harness the unique and diverse beauty of the Eastern Cape in a collaborative, sustainable and responsible manner by providing effective marketing, lobbying, support and mentorship for its members and nodes;  against the broader context of the statutory tourism environment.